Updated 13 March 2020 by Max
Reach Users When It Matters Review
Getting new users is tough. Re-engaging those users is tougher. In fact, only 26% of apps are used daily and one in four apps are never used at all. Use the intelligence and contextual understanding of Google Search to reach users in the moments that matter, across 5 different touch points: Now on Tap, Now cards, Voice Actions, Search auto-completions, and, of course, the Search results page.
By default, Google provides install buttons in Search for your app. App Indexing then plays a key role as a ranking signal for these install buttons, as well as for deep links once a user has your app installed.
These app deep links appear on the Search results page, in Android auto-completions, and in Now on Tap.
Improve your search presence by reaching your users in a variety of formats, from enhanced search results and Now cards—powered by structured data markup—to voice actions for your app with our Voice Actions APIs.
Analyze your performance
Use the features of Search Console to manage your site or app presence in Search:
- See which queries cause your site or app to appear in search results.
- Debug your structured data markup.
- Maintain your website with minimal disruption to search performance.
See how our partners, from publishing to ecommerce, drive discovery and re-engagement by integrating with Google Search. More traffic and users means more revenue for your business.