Updated 13 March 2020 by Max
Generate Buzz Online Forever. Review
If you are ready to boost your small business marketing, one of the easiest ways to spread your word is through online press releases. But to get the most out of them you need to put press release search and readability practices into play.
Here are three tips on how you can do that:
1.Use keywords in your headlines.
Grab readers’ attention and get higher search rankings by incorporating your keyword in a short but catching headline such as:
5 Ways To Get Finches To Your Birdfeeders (home and garden store)
Yes, You Can Lose Weight Riding This Bike (fitness club).
Time Is Moving Forward, Is Your College Education Keeping Pace? (online college).
2.Use keywords in your body copy.
To boost your search rankings, create search engine friendly releases by incorporating your keywords into your text. Be sure keywords are not placed in your copy without adequate context– in other words, stay away from keyword stuffing.