Updated 13 March 2020 by Max
Microsoft Excel For SEOsTable Of Contents Review
Excel for SEO is a guide we wrote up to help SEO professionals get meaningful information from mountains of data.
This guide was originally written to be read from start to finish, as some examples are worked on through different lessons. That said, you should be able to jump ahead if you feel like you’ve got the basics down.
SEOs have been getting into our industry from all sorts of past careers — web designers, developers, marketers, business people and those that “just fell into SEO”. Some of these past positions may have required data analysis with Microsoft Excel, but a good many of them did not. Excel was not a big part of my past jobs, and I would guess that many SEOs’ past careers did not require anything more than adequacy in the program.