Restoring The Balance: Native Advertising, Branded Content, And Finding A Win-Win-Win For The Internet Review
The digital advertising industry is fraught with media hyperbole, every week with a new company claiming a panacea that will revolutionize the workflow, targeting, or optimization for all marketers.
However, looking back, how many of these solutions (outside of Google and Facebook), have really truly reached a preeminent, and more importantly, indispensable position in the marketplace where it touches almost every single marketer or agency?
The entire industry ebbs and flows with new solutions coming out every week, or month, with old ones dying off, or struggling to get by. From the looks of it, this will always remain the case.