User generated content comes in all shapes and sizes. From simply sharing user’s photos, to photo contests, to product or company reviews, many thriving companies on Instagram are experimenting with user generated content in one form or another.
My definition of “content” is very broad: It’s everything you say, in any format. This is why I pushed back against the phrase “content marketing” for so long. It created assumptions around piles of blog posts. Content is about a lot more than that.
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