Updated 13 March 2020 by Max
Content Performance Marketing Review
Last year marketers spent over $135 billion creating digital marketing content, however, this content has limited value unless it’s found and connected to ROI.
With BrightEdge Content Performance Marketing brands for the first time can predictably plan, optimize, and measure campaigns based on actual content performance.
The BrightEdge Data Cube provides marketers with a web-wide understanding of billions of pieces of content and consumer intent. Now you can understand your audience and the demand for content across the content battleground.
BrightEdge Content Optimizer empowers content authors with customizable recommendations that drive maximum content performance. Optimize 100% of your content to win at the time of creation.
BrightEdge StoryBuilder allows you to plan and run your content marketing campaigns based on their actual business performance. Flexibly and quickly understand the business impact of content marketing initiatives.